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Marketing + Sales Management B.S.

School of Business

Competency and Virtue

Crown’s Marketing + Sales Management degree program prepares students for careers in contemporary marketing with opportunities to learn about research, strategy, current marketing trends, branding, advertising and other components of marketing that drive growth in the private, public, and non-profit sectors.

Applying a Christian perspective on marketing, the degree also addresses issues related to leadership, ethics and business strategy.

Why study Marketing + Sales Management at Crown?

Project-Based

Partnering with external organizations through our innovative Kingdom Leadership Solomon Center, students develop and execute specific marketing and sales activities and projects with these external organizations.

Smaller Class Sizes

Receive personal mentoring, and benefit from more targeted and customized internships and job placement assistance before and after graduation.

Experienced Faculty

Most of our business faculty have an average of 25+ years of combined business experience to complement their faculty experience. This gives our faculty invaluable, real-world perspective to share with our students based on work inside organizations like Big 4 accounting firms, Fortune 500 Corporations, small businesses, and entrepreneurial start-ups.

I have the opportunity to not just be in a caring community, but a community that fosters the same values and faith. There are so many different perspectives here from students and professors, and it creates so many opportunities to grow.

Being at Crown makes you want to stay at Crown for the rest of your life; but being at Crown also gets you excited for what God is preparing you to do after college, too.

Nora Xiong

Careers

Marketing Manager
Digital Marketing Analyst
Copywriter

Preparation for Advanced Degrees

Master of Business Administration
M.S. in Marketing

Meet the Dean

Meet the Faculty

Bill Bojan

Dean of the Business School

Dr. Saju Alex

Associate Professor of Business | Business Department Chair

Kendall Qualls

Faculty-in-Residence, School of Business

MaryRose Thill

Faculty-in-Residence, School of Business

Tyler Hajek

Assistant Professor of Business + Sport Management

Preview of Courses

BUS 350 - Principles of Marketing

An introductory course intended to provide a basic understanding of what marketing is and how it is used in the business environment. This course may not be taken in addition to SMG 350 – Sport Marketing.

MRK 353 - Digital and Internet Marketing

This course is an introduction to digital marketing. The course will expose students to many of the current tools and platforms of the digital marketing arena including search engine optimization, SMS text, e-mail marketing, blogs, YouTube, Pinterest, LinkedIn, Facebook and Twitter. In class discussions, case studies, lecture and a hands-on digital marketing project will be used to engage students in course content.

MRK 316 - Marketing Analytics

In this course students will learn current marketing analytics methods and tools, the role of data analytics in marketing and apply predictive models to strategic decision making in marketing. This course is equivalent to: MRK 3526 and MRK 4528

FAQs

What is the Faculty to Student Ratio?

Our faculty to student ratio is 17:1. We intentionally aim to keep our class sizes small. This allows us to maintain academic excellence and strong relationships between faculty and students. At Crown College, every student is a person and not just another number.

Will my credits transfer?

We generally accept credits from accredited institutions as long as the student maintained a C or higher in the course. To see a full list of what classes will transfer, you can visit Transferology or contact our registrar office at registrar@crown.edu.

What academic resources are available?

Available to all students, our Student Success Office is a great resource for students. Services offered by the Student Success Office are designed to increase academic success and build community. Amanda McDonald serves as our Director of Student Success and is more than happy to meet with any student. For more information, click here.

Do you have an honors program?

Yes we have an honors program! For more information on our Honors program click here.

What Financial Aid Options Are Available?

Crown College offers a wide-range of scholarships to every student. 100% of students receive some type of financial aid. For more information about financial aid, click here.

How will Crown help me grow in my faith?

At Crown College, every class is taught from a Biblical worldview. Our faculty are all followers of Christ and are comfortable incorporating Christian principles into their curriculum. For more information on other ways Crown College equips students spiritually outside of the classroom, click here.

Related Programs

Majors

Business Administration + Management, B.S.
Sport Management, B.S.
Financial + Accounting Management, B.S.

Minors

Data Analytics
Business Administration + Management
Finance

Next Steps

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